Satoru Iwata has stated that Nintendo Direct presentations help introduce consumers to new titles and encourage them to check out demos and 3D trailers from the eShop which end up creating larger hardware sales for Nintendo. Iwata assures us that Nintendo Direct presentations will continue to be broadcast due to popular demand.
“Each time we do a Nintendo Direct broadcast, more people visit the Nintendo eShop to download game demos and 3D videos, and it has become clear that it also leads to a higher use rate of the hardware, and even higher hardware sales. This convinces us that it is worthwhile to do regular broadcasts.”
“Just as some marketing methods lose their appeal over time, people will become bored if we simply continue to do the same thing, as is the case throughout the entertainment industry. In a sense, I feel that Nintendo Direct has an entertainment aspect too, so I think the challenge is whether we can continue to innovate successfully.”