Nintendo UK has announced today that the digital copy of New Super Mario Bros 2 will be available on the eShop for €39.95. This is the recommended retail price in the UK yet for €10 less you may as well pick up the physical copy which includes a nice golden box, instruction manual, and cartridge. Nintendo may be just testing digital pricing at this present time but their act toward this method should change if they are to convince those fully hooked onto digital gaming.